ONDC – The Next Big E-commerce Revolution?

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ONDC Explained: Revolutionizing Online Shopping with Top Buyer and Seller Apps


ONDC – The Next Big E-commerce Revolution


Introduction

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In the speedy universe of advanced trade, the Open Network for Digital Commerce (ONDC) emerges as a game-changer. This consortium of merchants and brands, established by the Department for Promotion of Industry and Internal Trade of the Government of India, aims to develop an interconnected and open e-commerce platform.


The Indian government's open web-based business network ONDC has extended its tasks into 236 urban communities in the country while adding in excess of 36,000 dealers, a senior organization official said on Thursday, May 2023


In this article, we will investigate how ONDC improves the web-based shopping experience by going about as a middle-person layer among purchasers and vendors. Let's delve into the details of this revolutionary platform and the top buyer and seller apps associated with it.


Table of Contents:

What is ONDC and How Does It Work?

  • A Digital Commerce Consortium
  • Seamless Online Store Integration
  • Empowering Buyers through Comprehensive Listings
  • Enabling Price Comparison and More

Major Players Backing ONDC

  • Investments from Prominent Organizations
  • Nationwide Testing and Expansion Plans

Top 5 ONDC Seller Apps in 2023

  • Mystore: Empowering SMEs in India
  • eSamudaay: Simplifying Order Processing for Grocery and Food Merchants
  • GOFRUGAL Technologies: Providing Advanced Solutions for Retail Businesses
  • Growth Falcons: AI-based App for Food and Beverage Sellers
  • SellerApp: YES Bank's Corporate Seller App for Grocery and Home Decor Categories

Top 5 Buyer Apps in 2023

  • Paytm: The Pioneer ONDC Buyer App
  • Pincode: Hyperlocal Ecommerce App Connecting Neighbourhood Sellers
  • Mystore: Curated Selection of Niche Products
  • Magicpin: A Local Discovery Platform with Significant Traction
  • Meesho: Enabling Hyperlocal Sellers to Connect with Buyers

How to Order Food and Groceries on ONDC

  • Partner Applications for Ordering
  • Step-by-Step Guide on Using Paytm for Ordering

ONDC vs Zomato and Swiggy

  • Disrupting the Food Delivery Sector
  • Lower Commissions and Competitive Pricing

What is ONDC and How Does It Work?

ONDC, also known as the Open Network for Digital Commerce, is a visionary drive pointed toward cultivating an open web-based business in India. It functions as an intermediary layer connecting the interfaces of buyers and sellers. At the point when a purchaser uses ONDC to look for a specific thing, they are given an exhaustive rundown of dealers partnered with ONDC who offer that thing.

This stage likewise works with simple correlations of costs, quality, limits, and different variables to engage purchasers to settle on informed choices.


Major Players Backing ONDC

Several prominent government and private organizations have invested in ONDC, supporting its growth and development. A portion of the key financial backers incorporates HDFC, Kotak Mahindra, Pivot Bank, SBI, and PNB. Currently, ONDC is being tested in 85 Indian cities, with ambitious plans to expand nationwide.


ONDC – The Next Big E-commerce Revolution


Top 5 ONDC Seller Apps in 2023

Mystore: Mystore is a marketplace connected to ONDC that helps SMEs in India sell their products online. It offers integrated tools and a feature-rich admin dashboard for efficient business management.

eSamudaay: This ONDC seller registration platform simplifies order processing and product management for grocery, food, and beverage merchants.

GOFRUGAL Technologies: Providing advanced solutions for ONDC network selling to retail businesses, their seller app enables omnichannel selling, allowing customers to shop through various channels.

Growth Falcons: This seller app collaborates with sellers from the food and beverage industries. Growth Falcons is an AI-based growth marketing agency that has developed its own ONDC seller app to assist sellers in registering on the open network.

SellerApp: In collaboration with YES Bank, SellerApp provides YES Bank's corporate customers with an ONDC seller app.

It specializes in the grocery, home, and decor categories for its sellers.



Top 5 Buyer Apps in 2023

Paytm:

Being the first application to go live on ONDC, Paytm has secured itself as one of the main five purchaser applications, getting the largest number of ONDC orders on the stage.

Pincode: 

Launched by PhonePe, Pincode is a hyperlocal e-commerce app connecting users with neighborhood sellers. It is India's first infinity store based on the ONDC Network, generating public demand for digitally-enabled sellers.

Mystore: 

Known for its organized choice of specialty items, Mystore draws in top-of-the-line clients looking for novel and stand-out items that focus on higher expectations without ever compromising.

Magicpin: 

Gaining significant traction, Magicpin is a local discovery platform allowing users to explore top food brands, curated collections, big offers, cuisine sections, and more.

Meesho:

 This new-age e-commerce platform has integrated with ONDC to enable buyers to connect with hyperlocal sellers and support India's vision of establishing a diverse e-commerce ecosystem.


ONDC – The Next Big E-commerce Revolution


How to Order Food and Groceries on ONDC

While ONDC itself does not provide an application for ordering food and groceries, it collaborates with partner applications like Paytm and Magicpin for seamless ordering experiences.

For example, utilizing Paytm, clients can follow a bit-by-bit interaction to really put in their requests.

Ordering Food and Groceries on ONDC through Paytm

  1. Open the Paytm application on your gadget.
  2. If you don't already have the app, you may download it from the Google Play Store or the Apple Store.
  3. Click on the search icon at the top of the app interface and look for "ONDC."
  4. You will be given a few choices to browse, including food, food, and home stylistic theme.
  5. In the wake of choosing the fitting classification, a rundown of accessible items for requesting will be shown.
  6. Click on the desired product to proceed.
  7. Whenever you have picked the things you wish to arrange, you should enter your conveyance address.
  8. Presently, all that is left is to make the installment to affirm your request.

In the wake of finishing the installment, you will get an affirmation message, and your request will be set effectively.


ONDC – The Next Big E-commerce Revolution


Ordering Food and Groceries on ONDC through Magicpin

  1. Download and install the Magicpin app on your device.
  2. Within the Magicpin app, locate and select the "Food/Grocery" option from the available choices.
  3. Peruse the accessible choices and select the food and basic foods you wish to arrange.
  4. You will be incited to enter your conveyance address.
  5. Pick your favored installment technique and complete the installment cycle.
  6. After effectively submitting your request and finishing the installment, you will get an affirmation message.

By following these simple steps, you can enjoy the convenience of ordering food and groceries through ONDC using either the Paytm or Magicpin app.

Happy shopping!


ONDC vs Zomato and Swiggy

ONDC poses a significant disruption to the food delivery sector by allowing restaurants to sell directly to consumers through buyer apps. With lower commission rates, ONDC enables restaurants and food chains to offer more competitive pricing. Though not an immediate threat to the dominant position of Zomato and Swiggy, ONDC's gradual adoption by restaurants may challenge these major enterprises in retaining consumers.


Conclusion

The Open Network for Digital Commerce (ONDC) is altering the manner in which purchasers and vendors connect in the advanced business space.

Its intermediary platform empowers buyers with comprehensive listings and easy comparison, while also providing sellers with access to a vast consumer base.

With top buyer and seller apps integrated into ONDC, the future of online shopping in India is set to be more seamless and diverse.


FAQs

What is ONDC?

ONDC represents the Open Network for Digital Commerce. It is a consortium of vendors and brands in India that have laid out an interconnected computerized business stage to advance open web-based business


How does ONDC work?

ONDC fills in as a go-between layer among purchasers and vendors. At the point when a purchaser looks for an item, they are given a far-reaching rundown of vendors partnered with ONDC who offer that specific thing. The stage likewise empowers purchasers to think about costs, quality, limits, and other important elements.


Which bank has the largest stake in the government's new e-commerce platform ONDC?

From November 2021 to March 2022, different public and confidential area substances got stakes in ONDC by putting away seed cash to turn out to be early advertisers. This consolidates Punjab Public Bank (9.5% for ₹25 crores),  State Bank of India (7.84% for ₹10 crores), Axis Bank (7.84%),  Kotak Mahindra Bank (7.84%).


How can buyers and sellers become part of ONDC?

Buyers can join ONDC by downloading compatible buyer apps such as Paytm or Magicpin. Sellers can join ONDC by registering with compatible seller apps like Bizom or Digiit.


What are the objectives of ONDC?

ONDC means to democratize the online business scene in India, decrease the predominance of US-based central parts, and lay out an open stage for trading labor and products, hence empowering nearby retailers to take part in the web-based business market.


Is ONDC available nationwide?

Presently, ONDC is being tried in 85 Indian urban communities, with plans to grow its arrival at cross country from here on out.


How does ONDC benefit sellers?

ONDC provides sellers with access to a vast consumer base, seamless order processing, and opportunities for growth through various seller apps like Mystore, eSamudaay, and more.


Which buyer app is the most popular on ONDC?

As of now, the most popular buyer app on ONDC is Paytm. Being the first app to go live on ONDC, Paytm has garnered a significant user base and has become one of the top choices for buyers using the platforms. Its vast product selection, simple payment methods, and user-friendly layout have all helped it become popular with customers. Paytm's early adoption and consistent growth on ONDC have solidified its position as the leading buyer app on the platform.


Which are the top buyer and seller apps associated with ONDC?

Some of the top buyer apps on ONDC include Paytm, Pincode, Mystore, Magicpin, and Meesho. As for seller apps, popular ones include Mystore, eSamudaay, GOFRUGAL Technologies, Growth Falcons, and SellerApp.


What sets ONDC apart from other e-commerce platforms?

ONDC is focused on promoting open e-commerce and reducing commission rates for sellers, making it more competitive compared to major players like Swiggy and Zomato in the food delivery sector.


How is ONDC transforming the online shopping experience?

ONDC's interconnected platform enhances the online shopping experience for buyers by offering comprehensive product listings, price comparisons, and access to a diverse range of sellers.


Is ONDC regulated by the Government of India?

Yes, ONDC is an administration-driven drive made by the Division for Advancement of Industry and Inside Exchange of the Public Authority of India to advance open online business in the country. These are a portion of the regularly posed inquiries about ONDC, which is upsetting the web-based shopping scene in India.



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